Image: iStock/Popartic
Illustration: Jeff Keller
DPReview‘s camera testing journey represents one of the most influential developments in photography gear reviews. In a revealing new article, Jeff Keller walks us through their 25-year evolution from basic camera evaluations to becoming the industry’s most trusted testing source.
Their camera testing journey began in 1997, when DPReview first established their now-famous studio testing scene. This standardized setup became the cornerstone of their testing process, allowing for consistent camera comparisons that photographers worldwide have come to rely on.
Key Milestones in DPReview’s Camera Testing Journey
- Development of standardized studio testing protocols that changed how cameras get reviewed
- Creation of real-world testing locations in San Francisco, including Chinatown and specific urban spots
- Implementation of consistent methodology across decades of changing technology
- Evolution of testing methods to match the shift from film to digital to mirrorless
- Building a systematic approach to handling pre-release products and embargoes
The depth of DPReview‘s camera testing journey really shows in their numbers. For each review, they shoot thousands of test photos – way more than what ends up in the final article. They keep every single shot, even the ones that didn’t work out, because sometimes those tell you more about a camera than the perfect shots do.
Real-World Testing
A big part of DPReview‘s camera testing journey has been about getting out of the studio. They’ve got specific spots in San Francisco where they test every camera, which helps them spot actual improvements between models. Keller mentions carrying up to ten cameras at once through these locations, making sure each one gets tested under the same conditions.
Learning Through Experience
Their camera testing journey hasn’t been without hiccups. Keller shares some pretty honest stories about early mistakes:
- Time zone mix-ups that led to early publication of embargoed reviews
- Equipment accidents that taught them about better handling procedures
- Dealing with challenging weather conditions during testing
- Managing the complex relationship between reviewers and manufacturers
Impact on the Industry
DPReview‘s camera testing journey has shaped how everyone else reviews cameras:
- Setting the standard for thorough, systematic testing
- Creating benchmarks that other reviewers now use
- Establishing trust through consistent methods
- Showing why detailed testing matters more than quick takes
The Technical Side
Their testing process got more sophisticated as cameras evolved. They developed specific tests for:
- Autofocus performance under different conditions
- Image quality in various lighting situations
- Battery life in real-world use
- Video capabilities as they became more important
- Handling characteristics during extended use
In today’s world of quick YouTube reviews and social media hot takes, DPReview‘s camera testing journey stands out even more. While others might spend a few days with a camera, their process often takes weeks to complete properly.
The future of DPReview‘s camera testing journey looks interesting as camera technology keeps changing. They’re constantly adapting their methods while sticking to their core principles of thorough testing and honest reporting. Whether they’re checking out the latest mirrorless cameras or evaluating new technology, their approach remains focused on giving photographers the information they need to make smart choices.
Want to learn more about how DPReview‘s camera testing journey shaped the industry? Check out Keller’s complete article on DPReview.com for an in-depth look at their testing legacy and its impact on photography journalism.
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